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MMN é um acrônimo para Marketing Multinível, que é também muito espargido por Marketing de Rede ou Marketing de Relacionamento.

MaritzaqqdjnxqznuAppelbaum — Mon, 13 Aug 2012 13:34:47 GMT

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Porquê o nome sugere, múltiplos níveis de pessoas divulgam produtos para consumidores. Um representante de vendas (também chamado de distribuidor, membro, consultor ou semelhante dependendo da empresa) consegue consumidores e também patrocina e treina outros representantes a fazer o mesmo que ele. Isso acaba criando uma rede de relacionamentos, dai os nomes Marketing de Rede e Marketing de Relacionamento.

Um sistema de marketing em múltiplos níveis é o que todas as empresas querem (tradicionais ou MMN). Se você já viu uma empresa tradicional anunciar um tanto porquê: "Indique um amigo e ganhe um desconto na próxima compra", você já ouviu falar de Marketing Multinível. Todos os ramos de negócio usam essa técnica. Profissionais liberais (médicos, dentistas, contadores,…) conseguem a maioria dos seus clientes fundamentado em indicações pessoais. Todos esses negócios estão simplesmente tentando fazer com que seus clientes atuais divulguem e distribuam seus produtos e serviços para novos potenciais clientes.

A Empresa Tradicional
Numa empresa tradicional, um gerente de vendas e alguns representantes de vendas são contratados. A empresa portanto está limitada tanto ao número de pessoas que elas podem contratar de entendimento com os recursos financeiros que a empresa dispõe para remunerar salários, quanto a quantidade de pedidos que um gerente pode atender. Uma vez que um gerente esteja bastante atarefado, ela pode contratar um novo gerente, ou quem sabe promover um dos representantes. Se comparado ao MMN, esse talvez seja o modelo de marketing "multi-largura" uma vez que a empresa cresce horizontalmente, ao invés de verticalmente.

A Empresa de MMN (Marketing Multinível) - [http://www.tested.com/profile/patzutman66809/blogs/176795/ Dreams & Gold]
Uma empresa de MMN começa recrutando uma pessoa, que consegue consumidores e patrocina novos representantes (até aqui é igual ao padrão tradicional). A diferença é que cada representante tem a opção de se tornar um gerente e patrocinar outros representantes. A empresa de Marketing de Rede não paga salários, ela paga comissões; portanto não existe limite para o número de representantes ou gerentes que a empresa pode recrutar. Isso é benéfico tanto para a empresa, devido à rápida expansão com menos risco, quanto para os representantes, pois suas rendas não estão limitadas ao quanto eles podem vender. Uma vez que recebem comissões extras por terem treinado outros representantes.

De vestimenta, Marketing de Rede, [http://www.lagbook.com/blogs/item/mmn-e-um-acrônimo-para-marketing-multinível-que-e-tambem-muito-divulg Dreams & Gold], ou simplesmente MMN é um dos cinco principais métodos usados pelas empresas para vender e distribuir produtos e/ou serviços para o consumidor.

Todas as empresas (MMN ou tradicionais) têm um ponto forte em comum: elas de um modo fornecem um resultado ou serviço que melhora de algum modo a vida do consumidor. Uma vez que uma empresa tenha tal resultado ou serviço, elas precisam torná-lo amplamente publicado. Elas alcançam isso com a distribuição de tal item. Distribuir um produto envolve encontrar um consumidor e fazer com que esse produto chegue até as mãos desse consumidor. Existem portanto cinco maneiras de repartir um resultado ou serviço:

As Cinco Principais Maneiras de Distribuir um Produto ou Serviço
Varejo: a empresa aluga ou compra um ponto numa Espaço geográfica propícia (em geral um lugar que passa um bom número de pessoas) e contrata vendedores para atender as necessidades dos clientes que vêm até a loja.

Mala-Direta: a empresa compra uma lista de endereços. Contrata um gerente de marketing para redigir um catálogo de produtos e serviços que será então enviado pelo correio para os potenciais clientes.

Tele-Marketing: a empresa compra uma lista de números de telefone. Contrata e treina representantes para ligar para os potenciais clientes e vender produtos e serviços pelo telefone.

Internet: a empresa cria um site na internet e o anuncia para conseguir visitantes. A informação com o cliente é feita em geral de modo escrito.

MMN: a empresa recruta um representante para vender produtos e dá o recta desse representante encontrar e treinar outros representantes para fazer o mesmo.

Cada um dos cinco métodos supra pode usar técnicas de um ou mais dos outros métodos. Em outras palavras, uma empresa de varejo não está limitada às pessoas que passam pela frente da loja. Ele pode anunciar no rádio, televisão, enviar mala-direta e acima direcionar mais clientes até a loja. Isso pode aumentar sensivelmente o número de clientes.

De modo similar, um representante de uma empresa de Marketing Multinível pode usar técnicas de todos os outros quatro métodos e também pode falar com amigos e familiares. Assim porquê o proprietário de um ponto de varejo (como uma loja ou restaurante) pode falar com seus amigos e familiares sobre o seu negócio.

Então, o que é Marketing Multinível? O principal ponto a ser entendido é que distribuir um produto significa torná-lo divulgado. O MMN e as outras quatro maneiras citadas são simplesmente métodos usados para tornar um produto publicado.

MMN é Orgânico
De modo orgânico, a Marketing de Rede é um padrão fantástico. Por "orgânico", eu quero manifestar que se tirarmos todo o rumor e excitação em volta desse protótipo e olharmos para ele de modo conceitual, veremos que é o modo mais puro para colocarmos um produto nas mãos do consumidor e que também é o modo mais puro para sermos compensados pelo trabalho.

Veja o por quê:

No estado orgânico uma pessoa compartilha um resultado de valor com outra pessoa (não por que ela irá lucrar, mas porque o resultado é realmente bom). "Eu gosto disso, e acredito que você possa gostar também." Isso é puro.
Uma pessoa compartilha uma idéia de negócio com outra pessoa - essa é a base de todos os negócios ao longo da história. "Eu encontrei um negócio que eu gostei muito e talvez você queira trabalhar comigo." Isso também é puro.
A pessoa que mostrou o negócio para outra SOMENTE irá lucrar SE a pessoa para quem ela mostrou tiver sucesso no desenvolvimento do negócio - isso é uma atitude responsável e também é pura.
Esses três itens são os conceitos orgânicos do Marketing de Rede que, no meu ponto de vista, são absolutamente brilhantes.

Se você olhar para a origem do marketing tradicional, você verá uma pessoa escrevendo um pregão e 98% das pessoas que o lêem não fazem nada (um excelente profissional de marketing pode conseguir 10% de resposta, a média é de 2%).

Olhe ao seu redor e veja tudo que é necessário para mover um resultado até o consumidor no modo "tradicional", e você verá muitas ações e recursos desperdiçados. Você pode imaginar o quão mais limpa e pura seria uma cidade sem anúncios? Pense no número de árvores que são consumidas em nome da publicidade, e de todo esse material que é tratado como lixo depois de um tempo.

Talvez uma boa maneira de descrever o Marketing Multinível seja demonstrando o quão similar a uma empresa tradicional o MMN é, e também o quão diferente. Veja esse diagrama e entenderá.

Por favor, entenda que não estou criticando o uso das árvores e a poluição visual, ou a publicidade de modo geral - só usei isso para que você percebesse a quantidade de ações e recursos que desperdiçadas para movimentar um resultado até o consumidor, se comparado à simplicidade de uma pessoa se comunicando com outra. Nada mais.
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