OfeliaMabrey154

2012-06-22T21:11:13Z

OfeliaMabrey154: Created page with 'Facebook Marketing Tips for Business Many business executives recognize the need for marketing on Facebook and also have taken the first step by developing a Facebook Fan Page…'

Facebook Marketing Tips for Business

Many business executives recognize the need for marketing on Facebook and also have taken the first step by developing a Facebook Fan Page for their business. But after the page is created, many CEO's drop the ball and don't make the most of all that Facebook has to offer for his or her business. So, we have compiled a list of marketing tips for business people.

Posting on Other Business Pages

Facebook Fan Pages have evolved into a location where Pages can post and update on other Pages. In "Page" mode, you can like and comment on other pages. In Page mode you can write around the profiles of your friends. Wall posts are no longer in chronological order, and that we do not really have a lot of control on the posts on our Pages. What's promising like a Facebook admin is you can "view" your page in chronological order. To get this done under "wall" click "admin view". This can help you to definitely organize your personal page by viewing it within the order that's easiest to understand and manage.

When you are in "page view mode", if the name of your page is not your real name, out of the box the case with most fan pages (those are the name of the business), it is important to add a name to your post. If you're commenting on other fan pages, go ahead and sign off at the end of your comment having a dash and your name. This helps to include a personal touch for your posts and improves your engagement factor.

Think about the way you are coming across. Are you at your competitors' pages because of self-serving agenda or are you there to contribute? It is recommended that you need to do most of your networking in business industry that is not just like your business (a non-competitive industry). You can post around the pages of companies that are related to yours, although not your competition. You might get more results this way.

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Prevent Spam on your Own Page

Many business people have noticed that, sometimes, their competitors will spam their page. Facebook presently has spam filters which you can use to curve this. To be able to access and utilize Facebook spam filters, you'll find it under "edit page" also it allows you to load keywords that are put into the spam filter so you, because the admin, can automatically filter posts. This is located in "admin view". Comments appear inside a light color which some people have said is more hard to see, however, this tool continues to be very helpful.

Notifications can be by email or turn that off by clicking "edit page". This is helpful because as you receive new fans or comments you can get notifications.

Marketing Tips

1. Photo Strip towards the top of your Page.

The photos towards the top of your page would be the five photos which are probably the most recently uploaded. You can delete them by clicking the X in the right hand corner of every page.

The "Photo Strip" at the top acts just like a photo viewer and also the photos pop up so the viewer doesn't lose their place when examining photos. Have some custom graphics designed for the top 5 photos on your page. They may be 970 x 680 pixels. We recommend that you leave white space around the edges from the photos. FB will shrink them to a 97 x 68 thumbnail. Use images with a call-to-action such as "click here", "find out more", "get details", or "free download". When visitors click that image, the image will pop up. In the description of this image, put details and a call-to-action with a link or perhaps your phone number so visitors can easily contact you.

2. Links along the left-hand section of your Page.

Reset the order of the links around the left-hand side of the Facebook Page. If you have a lot more than 7, you will see a "more" link and after that you are able to drag and drop those links. Put the "landing tab" at the end which is usually a "welcome" where visitors land. By doing this once they visit your welcome page, all of your links will be expanded plus they can easily see your entire listing of all of your links across the left-hand portion of your page.

3. Make the most of Facebook iFrames with the addition of interesting content.

Facebook uses iFrames and even though it is a little more complex, it provides you with the ability to add images, videos and opt-in boxes and a call to action. You can have a whole page designed on your own site and then post that in your iFrame within your Facebook page making that the custom landing tab. In addition, you are able to take Facebook ads out and drag them specifically to landing pages and links in your Facebook page. This provides the ability to test different promotions while offering. You can experiment and split test together with your different offers on different iFrames links on your page.

4. Updates feature offers the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You can send all your fans updates. All these communications go into "other". On the top right-hand corner of Facebook, you will notice an area called "Unread Updates". This really is valuable real-estate to ensure that if you use "updates" more frequently, you will get your fans more interested in your fan page. If you have a really active post in your wall, you can take that exact link and add that into the "updates" which means that your fans will see that on top right-hand corner of their page. By using "updates" you'll have free ads on your own also it appears on the top right-hand corner of your fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Research has shown that Up to 90% of the fans don't go back to your page after they click the "like" page. Not to worry, however, because by maximizing your visibility in Facebook News Feed, you can still be visible for your fans and engage them in order to "remind" them about your business and increase people to your main web site, which in the end, is the next step in upping your main point here.

Your fans can see your content in their news feed. But the real question is "how do your get your content visible in your fan's news page?". Facebook utilizes a very complex algorithm (called "edge rank"), therefore we don't know precisely why some posts show up in news feeds and some don't, but we do know what can improve your visibility inside your fans' news feed.

Tips to improve your visibility inside your fans' news page include:

Post before noon inside your time zone.
Post One to two times a day. Do not over post. Some companies import tweets and "over post". This can hurt your "edge rank", (the algorithm that Facebook uses), which could ultimately lead to your posts showing up much less inside your fans' news feed.
Use questions.
Keep posts short and straightforward.
Be personal.
Use other people's content. Include photos, videos, and links. Make your own ways of increase your visibility in news feeds.

Through the use of these pointers, you are able to increase visibility on Facebook and engage more fans.

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