NolesWhited80

2012-05-01T10:14:53Z

NolesWhited80: Created page with 'About Adam Willhoeft is an online marketing consultant, digital marketing consultant, online marketing consultant, [http://ca.linkedin.com/in/adamwillhoeft social media consulta…'

About

Adam Willhoeft is an online marketing consultant, digital marketing consultant, online marketing consultant, [http://ca.linkedin.com/in/adamwillhoeft social media consultant], digital strategist, social networking strategist and an online reputation management specialist. He works together with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and leads to the clients he works for.

Skills and Experience Summary (2012)
7 yrs. experience, with specific to digital/social media strategies and digital media buying
4 yrs. experience in a project manager role
Bought and optimized over $25,000,000+ in ad inventory for online campaigns
Managed annual advertising budgets over $12,000,000+
Performance Driven - it all comes down to ROI
Strong capability to influence key stakeholders and related decisions
Capability to lead, work autonomously and collaboratively inside a fast-paced team environment delivering high quality results with a positive demeanor
Strong history in managing client relationships and expectations
Adapts to alter quickly

Project Management

Experienced in the direct management of cross-functional production teams
Managed a team of 8 (media buyers, designers, developers, and network engineers)
Managed up to 15 agencies/networks at one time to provide against the same goal
Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to attain aggressive targets
Evaluated deliverables to be sure the work met requirements and maintained an advanced of quality
Fluent if you use project management tools and methodologies.
Advanced skills in Microsoft Project, Microsoft 'office', and Visio
Ability to think “outside the box” and bring about the improvement of internal processes
Managed internet marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis
Tracked and analyzed the performance of digital marketing campaigns in order to recommend approaches to optimize programs that deliver value and surpass objectives.
Strong analytical and problem solving skills

Digital Media Buying (Web|Mobile|Social|Video|Email)

[http://ca.linkedin.com/in/adamwillhoeft internet consultant] - Adwords certified
I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns
P&L accountability and competitive against KPI’s
Optimized and analyzed outcomes of purchased media so that you can maximize revenue opportunities, and reach campaign objectives
Conducted A/B and multivariate testing to optimize squeeze pages
Expertise in performance branding and digital strategies in national and international markets
Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points
Acquired web and mobile inventory in RTB all the major DSPs and ad exchanges with the aid of DMPs on a CPA, CPC and CPM basis
Power to manage complex negotiations to successful closure and delivery
Handled the duties of generating insertion orders, delivering creative, and confirming ad space and tracked the delivery of purchased media
Increased client cookie pools as much as 100x
Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)*
Relationships with the media representatives within all of the top advertising and mobile networks
High proficiency in Excel for reporting and analysis
Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)

Seo(SEO)

[http://ca.linkedin.com/in/adamwillhoeft internet marketing consultant] - Solid comprehension of search engine ranking factors, algorithms, site architectures and techniques. (Post Google Panda)
Ranked a customer on the first page of Google for that keyword, “home phone”
Extensive knowledge about keyword research, density analysis, reporting and backlink building tools
Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan
Power to execute a link building strategy that will lead to improvement of lead generation and web prominence in order to gain leadership position online
Established progressive link building campaigns.
Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and prospecting.
Understanding the social media environment, including blogs, social networking sites, article directories and forums being an important component for SEO.
Researched, identified and established partnerships with authoritative web sites for link-building
Up to date on current search engine news, trends, algorithm changes, and SEO recommendations

P-MART wiki - User contributions [en]

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