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| + | == blizzard wow goldBrowser Wars Fu Sheng counterattack Hong Z == | ||
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| + | <p> only Jinshan network the old product layout to see Fu Sheng, we can see the shadow of too many Hong Zhou. Cheetah browser release, perhaps a sense of self breakthrough in Fu Sheng, but also learn a great step to Lei Jun, Hong Zhou Lei Jun, are just Fu Sheng's original intention and process, this very whether the Hakka-style fight back to win, the market is the final inspector. </P> | ||
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| + | <p> products and fans fighting </p> | ||
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| + | 360 | ||
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| + | <p> Qihoo Jinshan network, is the absolute head-on collision of the competitors. The two companies are surprisingly similar, has its own security guards and anti-virus software has its own navigation page, the business model Haowuerzhi - occupy a wholesaler of Internet traffic at the entrance. In the past period of time, Qihoo 360 has been pressing the Jinshan network. </P> | ||
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| + | <p> 2003 Fu Sheng joined 3721, later became the 360 security guards, he was more than a week, Teacher and student were broke up in 2008, Fu Sheng short drifting in investment circles,buy wow gold by phone, one year after the founder may bovine images. 3Q (360 QQ) World War II period, cattle images can be quickly merged with Kingsoft Internet, from Fu Sheng will be standing on the opposite side of the Hong Zhou. </P> | ||
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| + | <p> the face of such a monopoly enterprise, Jinshan networking opportunities, then where? According to the Statistics Institute data and one from the Baidu browse, browser market share in May this year, Microsoft's IE is still 58.28 percent in the first row, Qihoo 360 browser to 21.88% ranked in second place, Sogou high-speed, Chrome, Safari in turn 5.89%, 5.75%, 2.36%. </P> | ||
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| + | <p> everything step by step to do down, Fu Sheng is quite satisfactory. If Qihoo 360 digital law the cheetah browser is expected to reach the 3000-50000000 users middleweight, Fu Sheng said, just want to do a good job of this product. Of course, he also knows that the release of the cheetah browser makes Qihoo 360 into the business core and Hong Zhou of the war situation, Hong Zhou bound to a counterattack. </P> | ||
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| + | <p> Hong Zhou and positive fight but way of Weiweijiuzhao, the launch of 360 mobile phones contain the LEI to attend to the browser. Fu Sheng did not seem to be affected, June 18, the official version of the cheetah browser. Fu Sheng can win? </P> | ||
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| + | Fu Sheng's life, Fu Sheng | ||
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| + | <p> those who appear. For example, in the U.S. browser market, Netscape appears after Microsoft bundled IE free mode, in one fell swoop to subvert the Netscape browser. IE dominate the political arena a few years, taking advantage of the rise of their own pace of development slows, Firefox browser compatible with a variety of plug-in mode, and then later Google launched online fast, simple Chrome browser. Market competition is always subversive, subversion former destined leader mode, in theory, of the browser market in China also there is the chance of hatching insurgents </P> | ||
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| + | <p> browser is almost Qihoo 360 landing on NASDAQ (microblogging) booster. In March 2008, 360 security guards from the odd tiger stripped to set up an independent subsidiary. Day, dominated the Rising, Kingsoft, Kaspersky anti-virus software pattern began to rout. Hong Zhou then launched 360 anti-virus software, a $ 1 billion market revolutionized the free mode. But free is not the end, 360 a user is captured by security guards and anti-virus software, the introduction of 360 browser and navigation pages, this is the key to the entrance of flow realized. This Qihoo 360 before the formation of foreigners is very difficult to understand the flow of wholesale model, which successfully listed. </P> | ||
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| + | before the boss of | ||
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| + | the Jinshan employees of | ||
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| + | <p> compelling enough Fu Sheng cheetah browser to the advantage of the IE and Chrome both cores browser together to create a dual-core browser. Chrome is fast kernel, but compatible bad, but slow IE core, we used dual-core design, the user can browse the Web Smart switch, now cheetah browser 30% faster than Chrome. in order to ensure the security of the browser, Fu Sheng Kingsoft antivirus software is the most core of the BIPS module embedded inside, however, the user, or too abstract, they simply raised to 1000 yuan compensation scheme. Deceived, as long as the the cheetah browser users browser the Jinshan networks will pay 1000 yuan. Incidentally, Jinshan network free antivirus software, also used paid and to promote its free Kingsoft. </P> | ||
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| + | <p> Qihoo 360 business pattern three security guards, anti-virus software to promote the browser, and to promote its network navigation page through a browser. The Qihoo 360CFO recently said, the Qihoo navigation page accounted for 70% of the overall advertising revenue. The business pattern of the three-stage rocket Qihoo 360 earnings in the first quarter of 2012, 360 browser 273 million active users, 192 million in 2011. </P> | ||
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| + | <p> introduced in order to allow the cheetah to the browser enough to dazzle, they do a lot of effort, for example, hire a professional design company to develop several color. For example, users can favorite pictures as Avatar of the login page, but also can log on </P> | ||
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| + | <p>, the product must be differentiated. Compared with IE, Firefox differentiation is compatible with plug-ins; compared with the IE core browsers, Chrome browser is the main connection speed fast, simple page. The absence of a field of competition is monolithic, the new market segments can always be cut out. </P> | ||
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| + | <p> product ideas differentiated concept of consumer goods in exchange for the marketing term can be interpreted as cutting segments. In order to understand the market situation, Fu Sheng, CTO of Kingsoft Internet Xu Ming organize market research, they arrange for two employees to collect a variety of user feedback forums in each browser every day, and feedback are summarized. </P> | ||
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| + | <p> in Jinshan internal everyone is, Fu Sheng and LEI are typical Steve Jobs fans. Dressed from the clothes to the fascination, is exactly the same. Therefore, when the the Duba people feel free patterns and cheetah browser launch, are the impact of the Hong Zhou, Fu Sheng has said Lei Jun, his influence greater. M chat or millet phone, Fu Sheng feel the need for products and fans. </P> | ||
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| + | <p> disciples fight back </p> | ||
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| + | <p> In addition to the product is to fight for the fans, Kingsoft Internet in the promotion channels and ways to follow the fans away. Cheetah browser beta, the outreach program is the first viral video. Fu Sheng, now most of the way through pop to promote their products, too much emphasis on the channel has ignored the publicity of the product. is the fastest, coolest and safe browser, so shooting a series of video available on the web browser cool operation. browser index of more than 35,000 so we have to release a closed beta user of the restrictions. user interaction and communication. cheetah browser forum every day tens of thousands, ranging from more than 5000 posts, far higher than our competitors. </P> | ||
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| + | <p> current boss, called Lei Jun (microblogging), the object in addition to the the Jinshan still do millet mobile phones, the former boss called Hong Zhou (microblogging), the founder of Qihoo 360, Fu Sheng, to catch up with competition . Recently, the former boss and current boss is the name of a non-stop round the war of words, but the causes is that Fu Sheng to engage in out of the cheetah browser, when the cheetah is the beta period. </P> | ||
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| + | share:> Related reports: a latecomer in the Fu Sheng: cheetah browser war Qihoo 360 v. Fu Sheng breach of contract the parties are not the same: who is lying Fu Sheng e-mail response to the prosecution: Tolerance is to pursue inner dreams Fu Sheng to respond to the the Qihoo prosecution: never get the equity shares account SAN official microblogging microblogging Recommended | >> more | ||
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| + | <p> the Fusheng Jiang emphasized that the channels and the pressure of the market share will inevitably lead to the browser on the product experience and many ignored: lack of stability, often collapse; the IE core browsers Internet slow; the Chrome core browser can not support many plug-in, easy online payment, online payment security. </P> | ||
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| + | <p> Qihoo 360 unique mode under pressure, the traditional anti-virus software is almost precarious, Kingsoft is the setback one. Jinshan listed company data, in 2011, Duba paid subscribers only 3.7 million, a decrease of 58%. Therefore, regardless of point of view, to catch up with the odd tiger 360 from Jinshan network or major shareholder of strategic steps (Tencent stake in Jinshan network), Jinshan network always have to launch its own browser view. The impact of the browser market is the impact of Qihoo 360 the mainstay of the business model. </P> | ||
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| + | <p> more than 30 individual closed up to six months, was launched the public beta of the of Jinshan cheetah browser. This is the birth of a geek-like product. </P> | ||
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| + | <p> chat said the fever of Health Cheetah beta before the start of the Fu Sheng marketing team requirements, Later, after the cheetah beta response they had to give up this restriction. </P> | ||
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| + | <p>, CEO of Kingsoft Internet, always not open around the shadow of two men: a former boss, a current employer. </P> | ||
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| + | <p> About six months ago, Fu Sheng in the Jinshan board of directors proposed the idea to do a browser, the idea has been questioned directors. Jinshan directors from Tencent, Tencent also has its own browser, the directors told Fu Sheng, the browser is a thankless job. However, they are well aware, Jinshan network to launch its own browser. </P> | ||
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| + | <p> decided to do to enter the browser market, Fu Sheng, need to give more specific implementation ideas: first, must be faster than the opponent, each version is faster opponents step. Martial arts world, only the fast is not broken, the war in addition to the binding free advantage of Netscape Microsoft IE development rhythm is indeed very effective, but the Netscape, Microsoft slowed down their pace of development, even IE department massive layoffs, which also to the Firefox gaps in order to survive. </P> | ||
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| + | <p> weeks Hongdui Fu Sheng's influence is indeed deep weeks competition is more like compete with the other their own. Fu Sheng was determined to cheetah browser counterattack, this time not of utilitarian pursuit of market share, the only product of geeks and fans stroke, </P> | ||
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| + | After all of the above ideas to finalize the Jinshan browser project started. This is clearly not a simple market strategy, but a huge product plans, the initial default developers a serious shortage. To this end, the CTO Xu Ming is responsible for more than 30 people drawn from the various groups of Kingsoft Beijing to set up a team including architects, programmers. Beijing West Fifth Ring rented a three-story office building, accommodation rest of the top two floors, the lower layer is the office, all employees, six days a week work. </P> | ||
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| + | <p> the end of last year, Kingsoft Internet business seminar in Zhuhai open him to Lei Jun advice on millet and successful experience. Exchange with Lei Jun, Fu Sheng said he realize the truth, do the user's company and fans of the company, although we are doing the same thing, but the original intention, they tend to get different results. > <p> The initial goal was staring at public users, then, is not easy to be successful. But he said, saw half of this book will not read on. </P> | ||
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| + | <p> after two weeks of investigation, Fu Sheng found that the browser of the market mostly through strong channel strength to promote. These include: IE Windows system bundled installation, 360 browser, antivirus software, security guards to promote. Everyone knows that the browser clear business model, you can bring the traffic in order to sell advertising, so one up on the point: the market share. </P> | ||
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| + | <p> utilitarian chase after the nature of a product has been ignored. . </P> | ||
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| + | <p> The browser now regard it is designed for programmers to use the same, never consider the needs of consumers, think win95, XP, and even win7, all browsers is a button, ugly color interaction is not easy to use. Browser product experience as good as Apple products, the browser late Fu Sheng's original intention. </P> | ||
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| + | <p> old Zhou is a very strong sense of urgency, he likes to use this trick Weiweijiuzhao. The reason to expand the public relations war with millet, it is necessary to contain the development of the GP network. He announced that 360 special for the machine timing just when the beta the cheetah browser formal. </P> | ||
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| + | <p> </p> | ||
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| + | <p> Fusheng Xi Wang will cheetah browser is defined as the product of a small minority of users, which he called the Good enough product, there will be word of mouth, there may even be </P> | ||
