KoralMehta370: Created page with 'What do I mean by this? Simply put, each copywriting strategy can be located Very first in the Bible. This may appear to be a sturdy statement but I challenge the reader to prov…'

KoralMehta370 — Thu, 31 May 2012 11:45:59 GMT

Created page with 'What do I mean by this? Simply put, each copywriting strategy can be located Very first in the Bible. This may appear to be a sturdy statement but I challenge the reader to prov…'

New page

What do I mean by this?

Simply put, each copywriting strategy can be located Very first in the Bible. This may appear to be a sturdy statement but I challenge the reader to prove otherwise. As I did the analysis for my latest ebook "77 Methods t...

I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one particular very best-seller year immediately after year. I assume that it is the source of ALL wisdom, yes, like successful copywriting!

What do I mean by this?

Merely place, every copywriting approach can be located 1st in the Bible. This may appear to be a robust statement but I challenge the reader to prove otherwise. As I did the investigation for my latest ebook "77 Methods to Skyrocket Your Website's Conversion", I kept saying to myself "but that's in the Bible that's in the Bible."

I would like to take a look at 5 copywriting principles and show you that they are as old as the Scriptures. This report is not meant to 'convert' you so read with an open thoughts ... ready? Let's go!

1. Stress positive aspects not characteristics.

It is the Garden of Eden. The serpent approaches the woman Eve to get her to take of the forbidden fruit. Does he rave about the color, taste and texture of the fruit? No, he sells Eve on positive aspects. "Your eyes will be opened, you will be like God ..." (Genesis three:four). Now that is a benefit, not a feature at all. And did Eve fall for it? She surely did.

That might seem like a 'negative' instance - a plain deception. But look at what the book of Revelation promises the "overcomer". Eternal life, wellness, recognition, wealth and mansions without having mortgages.

2. Use lots of testimonials.

If you have just a cursory knowledge of the Bible you know that the gospels of Matthew, Mark Luke and John make up the first four books of the New Testament. They all cover the identical ground and share several common stories. So why would we need to have 4 diverse people saying virtually the very same issue?

You see they all wanted to tell THEIR story about the Rabbi Jesus Christ. So the writers (all happy clients) relate the life-modifying encounter they every single had - the much more testimonies the greater.

The entire Bible relates stories of peoples encounter with the supernatural and how it affected their lives. In truth, Jesus related to the disciples right after His miraculous resurrection that all the Old Testament was genuinely about Him.

three. "Produce a damaging admission and address flaws openly"

That's the title to chapter 3 of the master copywriter Dan Kennedy's book "The Ultimate Sales Letter". He goes on to clarify that if you openly admit the drawbacks of your offer you then your credibility goes up immediately with the consumer. For instance, your cost may possibly be greater than your competitors so you may possibly say: "If you are looking to save a couple of bucks then you can locate numerous other companies who will be prepared to give you some 'quick fixes'. But we give a very thorough and professional service, hence the higher cost"

You are admitting that you are pricey but showing why - the buyer gets a superior service.

In the gospels we see many possible disciples who wanted to stick to Jesus and he told them openly that it was a sacrificial walk. He told them in no uncertain terms that it involved a "cross", leaving father and mother behind, even possible death - but you will acquire eternal life in the procedure. Talk about a "damaging admission.

4. Spot a limit on your provide to motivate procrastinators.

This is a very critical element of the "contact to action" section of any sales letter. Humans are naturally procrastinators. We often place off what should be done now for a 'later' that in no way arrives. That is why the copywriter must show that supplies are restricted or the special provide is for a 'limited time only'.

In several 'call to action' sections of the Bible we see the same warning to procrastinators. "Right now if you hear my voice do not harden your heart .." (Hebrews three:7). In the story of the wonderful flood procrastinators had been found outside the ark. Jesus told the story of the covetous farmer who built bigger barns to store his grains not understanding that death would come knocking on his door that very night.

Jesus in no way sent 1 of his listeners to go away and think about it. Nowadays ... now, was the only time that any individual had. His message was "ACT NOW!"

5. Analysis your potential buyers to know their difficulties and needs.

Dan Kennedy refers to this as "obtaining into the customer". Obtaining into the head and experiences of the consumer -walk in his moccasins.

The whole Christmas story is about Jesus getting into the skin - literally - of the consumer. The writer of Hebrews says that Jesus is touched by our feelings and infirmities. He became like 1 of us so that He may understand "the client" far better. That is why he could speak to the demands of the human heart with such authority since he knows what is in man.

I've just briefly looked at 5 copywriting principles but this applies across the board. Regardless of whether you accept the Bible as just an additional book or as inspired writings, there is no denying that the principles are there.

I would adore to hear from the reader if he or she would like to challenge me on finding a beneficial copywriting principle that's not in the Bible.
[http://bestmachete.net/ woodsman's pal]

KoralMehta370 - Revision history

KoralMehta370: Created page with 'What do I mean by this? Simply put, each copywriting strategy can be located Very first in the Bible. This may appear to be a sturdy statement but I challenge the reader to prov…'