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		<title>Lady Gaga As a Brand - Revision history</title>
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		<updated>2026-05-09T08:33:47Z</updated>
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		<id>https://pm.haifa.ac.il/index.php?title=Lady_Gaga_As_a_Brand&amp;diff=73738&amp;oldid=prev</id>
		<title>DaltonlyhxkqwpihDevere at 22:16, 9 July 2012</title>
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				<updated>2012-07-09T22:16:43Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;

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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 22:16, 9 July 2012&lt;/td&gt;
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		&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Let's face it, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;folks &lt;/del&gt;either &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;love &lt;/del&gt; [http://www.legalsoundz.com Lady Gaga]&amp;nbsp; or they can&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;'t &lt;/del&gt;stand her. I &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;am probably &lt;/del&gt;somewhere &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;inside &lt;/del&gt;the middle &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;having said that &lt;/del&gt;lately I've been struck by what this 25 year-old has &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;achieved in regards &lt;/del&gt;to branding.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Let's face it, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;men and women &lt;/ins&gt;either &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;appreciate &lt;/ins&gt; [http://www.legalsoundz.com Lady Gaga]&amp;nbsp; or they can &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;not &lt;/ins&gt;stand her. I&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;'m likely &lt;/ins&gt;somewhere &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;in &lt;/ins&gt;the middle &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;nonetheless &lt;/ins&gt;lately I've been struck by what this 25 year-old has &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;accomplished when it comes &lt;/ins&gt;to branding.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;What &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;tends to make &lt;/del&gt;a fantastic brand? &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;There are actually &lt;/del&gt;as a lot of opinions about this as &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;you will find &lt;/del&gt;grains of sand on the beach, but &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;a handful of &lt;/del&gt;points &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;always &lt;/del&gt;rise &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;for &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;best&lt;/del&gt;. A brand is &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;consistent &lt;/del&gt;in what it produces and in its messaging, it &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;tends to make &lt;/del&gt;you feel very good in some way, promotes loyalty, makes you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;wish &lt;/del&gt;to buy its products/services by &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;building &lt;/del&gt;an emotional link, listens to feedback and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;changes &lt;/del&gt;with the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;instances&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;What &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;makes &lt;/ins&gt;a fantastic brand? &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;You can find &lt;/ins&gt;as a lot of opinions about this as &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;there are &lt;/ins&gt;grains of sand on the beach, but &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;several &lt;/ins&gt;points &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;normally &lt;/ins&gt;rise &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;towards &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;top&lt;/ins&gt;. A brand is &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;constant &lt;/ins&gt;in what it produces and in its messaging, it &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;makes &lt;/ins&gt;you feel very good in some way, promotes loyalty, makes you&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;'d like &lt;/ins&gt;to buy its products/services by &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;generating &lt;/ins&gt;an emotional link, listens to feedback and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;alterations &lt;/ins&gt;with &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;all &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;occasions&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;So how does Gaga stand up as a brand? Let's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;appear &lt;/del&gt;at a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;handful &lt;/del&gt;of &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;locations &lt;/del&gt;exactly where all brands live every day:&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;So how does Gaga stand up as a brand? Let's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;look &lt;/ins&gt;at a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;number &lt;/ins&gt;of &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;regions &lt;/ins&gt;exactly where all brands live every day:&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Emotional Link: If there's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;a single &lt;/del&gt;thing you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;can &lt;/del&gt;say about Gaga, she creates an emotional link and it tends to either be die-hard loyalty or &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;total &lt;/del&gt;revulsion. There &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;is &lt;/del&gt;not considerably in &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;in between&lt;/del&gt;. At this point loyalty is far ahead of revulsion as she storms the globe with concerts, music videos, guest appearances &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;and also &lt;/del&gt;a new CD released late &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;final &lt;/del&gt;month. &amp;quot;Born This Way&amp;quot; debuted atop Billboard's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Best &lt;/del&gt;200, sold &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;more than &lt;/del&gt;1 million copies in its very first week and tops the charts in 10 other &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;countries&lt;/del&gt;. Her concerts sell out (210 of them around the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;planet &lt;/del&gt;on her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;existing &lt;/del&gt;&amp;quot; [http://www.legalsoundz.com Monster Ball Tour] &amp;quot;) and are said to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;possess &lt;/del&gt;grossed more than $150 million so far. Do you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;think &lt;/del&gt;she's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;created &lt;/del&gt;an emotional link with her brand?&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Emotional Link: If there's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;one &lt;/ins&gt;thing you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;may &lt;/ins&gt;say about Gaga, she creates an emotional link and it tends to either be die-hard loyalty or &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;full &lt;/ins&gt;revulsion. There&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;'s &lt;/ins&gt;not considerably in &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;amongst&lt;/ins&gt;. At this point loyalty is far ahead of revulsion as she storms the globe with concerts, music videos, guest appearances &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;plus &lt;/ins&gt;a new CD released late &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;last &lt;/ins&gt;month. &amp;quot;Born This Way&amp;quot; debuted atop Billboard's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Top rated &lt;/ins&gt;200, sold &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;over &lt;/ins&gt;1 million copies in its very first week and tops the charts in 10 other &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;nations&lt;/ins&gt;. Her concerts sell out (210 of them around the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;globe &lt;/ins&gt;on her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;current &lt;/ins&gt;&amp;quot; [http://www.legalsoundz.com Monster Ball Tour] &amp;quot;) and are said to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;have &lt;/ins&gt;grossed more than $150 million so far. Do you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;believe &lt;/ins&gt;she's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;made &lt;/ins&gt;an emotional link with her brand?&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Engaging with Customers/Fans: Lady Gaga has 37 million Facebook fans, close to 11 million Twitter followers and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;most &lt;/del&gt;of her videos on YouTube have 50 million plus hits. She engages with fans on social media and has even fondly named them her &amp;quot; [http://www.legalsoundz.com little monsters] .&amp;quot; She &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;consistently &lt;/del&gt;thanks her fans for their help and keeps them up-to-date on upcoming appearances, events and concerts. She knows &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;ways &lt;/del&gt;to retain her tiny monsters coming back for &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;a lot more &lt;/del&gt;as a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;recent &lt;/del&gt;tweet from a fan shows, &amp;quot;I enjoy you so &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;significantly &lt;/del&gt;Gaga, you make me so &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;no cost&lt;/del&gt;!! Thank you so &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;significantly&lt;/del&gt;, I'll &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;like &lt;/del&gt;you forever.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Engaging with Customers/Fans: Lady Gaga has 37 million Facebook fans, close to 11 million Twitter followers and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;the majority &lt;/ins&gt;of her videos on YouTube have 50 million plus hits. She engages with fans on social media and has even fondly named them her &amp;quot; [http://www.legalsoundz.com little monsters] .&amp;quot; She &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;often &lt;/ins&gt;thanks her fans for their help and keeps them up-to-date on upcoming appearances, events and concerts. She knows &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;tips on how &lt;/ins&gt;to retain her tiny monsters coming back for &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;additional &lt;/ins&gt;as a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;current &lt;/ins&gt;tweet from a fan shows, &amp;quot;I enjoy you so &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;a lot &lt;/ins&gt;Gaga, you make me so &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;free&lt;/ins&gt;!! Thank you so &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;a great deal&lt;/ins&gt;, I'll &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;adore &lt;/ins&gt;you forever.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Controversy: That's her middle name, or it &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;really should &lt;/del&gt;be. From her outrageous outfits to her suggestive song lyrics and music videos Gaga keeps &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;people today &lt;/del&gt;speaking, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;good &lt;/del&gt;and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;bad&lt;/del&gt;. She arrived &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;in &lt;/del&gt;the Grammy awards inside an egg-shaped pod this year (she's won five &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;already &lt;/del&gt;in her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;short career&lt;/del&gt;), she offended mental &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;wellness &lt;/del&gt;experts by referring to her critics as retarded and inflames Catholics and Christians alike with songs like &amp;quot;Judas&amp;quot; and dressing like a nun (she grew up Roman Catholic). Controversy &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;is usually very good &lt;/del&gt;for any brand, but too much &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;may &lt;/del&gt;also ruin it so it'&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;ll &lt;/del&gt;be intriguing to see if she can tread that fine line.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Controversy: That's her middle name, or it &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;need to &lt;/ins&gt;be. From her outrageous outfits to her suggestive song lyrics and music videos Gaga keeps &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;individuals &lt;/ins&gt;speaking, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;fantastic &lt;/ins&gt;and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;undesirable&lt;/ins&gt;. She arrived &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;at &lt;/ins&gt;the Grammy awards inside an egg-shaped pod this year (she's won five &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;currently &lt;/ins&gt;in her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;brief profession&lt;/ins&gt;), she offended mental &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;health &lt;/ins&gt;experts by referring to her critics as retarded and inflames Catholics and Christians alike with songs like &amp;quot;Judas&amp;quot; and dressing like a nun (she grew up Roman Catholic). Controversy &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;could be excellent &lt;/ins&gt;for any brand, but too much &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;can &lt;/ins&gt;also ruin it so it'&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;s going to &lt;/ins&gt;be intriguing to see if she can tread that fine line.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Philanthropy: The &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;most beneficial &lt;/del&gt;brands give back and this &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;can be &lt;/del&gt;an &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;area &lt;/del&gt;exactly where Gaga puts her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;dollars exactly &lt;/del&gt;where her mouth is. She donated &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;over &lt;/del&gt;$500,000 to rebuilding efforts in Haiti &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;following &lt;/del&gt;the devastating earthquakes there &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;last &lt;/del&gt;year, has been &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;selling &lt;/del&gt;a bracelet she developed to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;help &lt;/del&gt;Japan &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;soon &lt;/del&gt;after their tragedy ($250,000 donated so far), she supports HIV/AIDS education and awareness and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;various &lt;/del&gt;other organizations about which she is passionate. Brands that only take &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;eventually &lt;/del&gt;go away and Gaga has shown herself so far to become a brand which is prepared to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;offer &lt;/del&gt;back.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Philanthropy: The &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;best &lt;/ins&gt;brands give back and this &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;really is &lt;/ins&gt;an &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;region &lt;/ins&gt;exactly where Gaga puts her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;revenue &lt;/ins&gt;where her mouth is. She donated &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;more than &lt;/ins&gt;$500,000 to rebuilding efforts in Haiti &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;soon after &lt;/ins&gt;the devastating earthquakes there &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;final &lt;/ins&gt;year, has been &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;promoting &lt;/ins&gt;a bracelet she developed to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;assistance &lt;/ins&gt;Japan &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;immediately &lt;/ins&gt;after their tragedy ($250,000 donated so far), she supports HIV/AIDS education and awareness and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;quite a few &lt;/ins&gt;other organizations about which she is passionate. Brands that only take &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;at some point &lt;/ins&gt;go away and Gaga has shown herself so far to become a brand which is prepared to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;provide &lt;/ins&gt;back.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Continual Improvement: Gaga began playing piano at age &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;4 &lt;/del&gt;and had written a ballet by the age of 13. She has an astounding voice, writes considerably of her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;own &lt;/del&gt;music and creates &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;lots &lt;/del&gt;of in the outrageous costumes she wears. The bottom line is the fact that &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;regardless &lt;/del&gt;of all else, she is talented and continually &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;working &lt;/del&gt;to improve herself, which &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;can be &lt;/del&gt;her brand. I &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;cannot consider &lt;/del&gt;her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;carrying out &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;items &lt;/del&gt;she does now in 30 years so a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;significant &lt;/del&gt;a part of her continued &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;success is &lt;/del&gt;going to be whether &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;or not &lt;/del&gt;she can morph and evolve &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;with all &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;times &lt;/del&gt;and with her age. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Good &lt;/del&gt;brands do just that if they &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;want &lt;/del&gt;to be around in 30 years.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Continual Improvement: Gaga began playing piano at age &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;four &lt;/ins&gt;and had written a ballet by the age of 13. She has an astounding voice, writes considerably of her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;personal &lt;/ins&gt;music and creates &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;a lot &lt;/ins&gt;of in the outrageous costumes she wears. The bottom line is the fact that &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;in spite &lt;/ins&gt;of all else, she is talented and continually &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;operating &lt;/ins&gt;to improve herself, which &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;is &lt;/ins&gt;her brand. I &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;can't imagine &lt;/ins&gt;her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;undertaking &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;things &lt;/ins&gt;she does now in 30 years so a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;large &lt;/ins&gt;a part of her continued &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;good results are &lt;/ins&gt;going to be &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;regardless of &lt;/ins&gt;whether she can morph and evolve &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;using &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;instances &lt;/ins&gt;and with her age. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Great &lt;/ins&gt;brands do just that if they &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;wish &lt;/ins&gt;to be around in 30 years.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Whether &lt;/del&gt;you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;like &lt;/del&gt;her or hate her, she has &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;created one &lt;/del&gt;thing &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;astounding within &lt;/del&gt;a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;pretty brief amount &lt;/del&gt;of time. Can your brand, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;personal &lt;/del&gt;or otherwise, say the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;identical &lt;/del&gt;thing?&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Regardless of whether &lt;/ins&gt;you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;appreciate &lt;/ins&gt;her or hate her, she has &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;developed a &lt;/ins&gt;thing &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;awesome inside &lt;/ins&gt;a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;incredibly short quantity &lt;/ins&gt;of time. Can your brand, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;private &lt;/ins&gt;or otherwise, say the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;same &lt;/ins&gt;thing?&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;A quote from Gaga sums it all up that brands each &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;massive &lt;/del&gt;and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;little &lt;/del&gt;will be wise to heed, &amp;quot;You &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;need &lt;/del&gt;to be one of a kind, and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;distinctive&lt;/del&gt;, and shine inside your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;personal &lt;/del&gt;way.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;A quote from Gaga sums it all up that brands each &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;huge &lt;/ins&gt;and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;tiny &lt;/ins&gt;will be wise to heed, &amp;quot;You &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;have &lt;/ins&gt;to be one of a kind, and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;various&lt;/ins&gt;, and shine inside your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;own &lt;/ins&gt;way.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[http://www.legalsoundz.com&amp;nbsp; &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;internet&lt;/del&gt;]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[http://www.legalsoundz.com&amp;nbsp; &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;active&lt;/ins&gt;]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;!-- diff generator: internal 2026-05-09 08:33:47 --&gt;
&lt;/table&gt;</summary>
		<author><name>DaltonlyhxkqwpihDevere</name></author>	</entry>

	<entry>
		<id>https://pm.haifa.ac.il/index.php?title=Lady_Gaga_As_a_Brand&amp;diff=73735&amp;oldid=prev</id>
		<title>ArnulfosundmemefcWilmes at 22:12, 9 July 2012</title>
		<link rel="alternate" type="text/html" href="https://pm.haifa.ac.il/index.php?title=Lady_Gaga_As_a_Brand&amp;diff=73735&amp;oldid=prev"/>
				<updated>2012-07-09T22:12:05Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;

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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 22:12, 9 July 2012&lt;/td&gt;
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		&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Let's face it, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;men and women &lt;/del&gt;either &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;really like &lt;/del&gt; [http://www.legalsoundz.com Lady Gaga]&amp;nbsp; or they can &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;not &lt;/del&gt;stand her. I am &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;likely &lt;/del&gt;somewhere &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;within &lt;/del&gt;the middle &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;on the other hand &lt;/del&gt;lately I've been struck by what this 25 year-old has &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;accomplished &lt;/del&gt;in &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;terms of &lt;/del&gt;branding.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Let's face it, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;folks &lt;/ins&gt;either &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;love &lt;/ins&gt; [http://www.legalsoundz.com Lady Gaga]&amp;nbsp; or they can&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;'t &lt;/ins&gt;stand her. I am &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;probably &lt;/ins&gt;somewhere &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;inside &lt;/ins&gt;the middle &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;having said that &lt;/ins&gt;lately I've been struck by what this 25 year-old has &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;achieved &lt;/ins&gt;in &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;regards to &lt;/ins&gt;branding.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;What &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;makes &lt;/del&gt;a fantastic brand? There are actually as &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;quite &lt;/del&gt;a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;few &lt;/del&gt;opinions about this as you will find grains of sand on the beach, but a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;few &lt;/del&gt;points &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;normally &lt;/del&gt;rise for the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;leading&lt;/del&gt;. A brand is consistent in what it produces and in its messaging, it &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;makes &lt;/del&gt;you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;really &lt;/del&gt;feel &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;excellent &lt;/del&gt;in some way, promotes loyalty, makes you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;desire &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;purchase &lt;/del&gt;its products/services by &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;making &lt;/del&gt;an emotional link, listens to feedback and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;alterations &lt;/del&gt;with the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;occasions&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;What &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;tends to make &lt;/ins&gt;a fantastic brand? There are actually as a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;lot of &lt;/ins&gt;opinions about this as you will find grains of sand on the beach, but a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;handful of &lt;/ins&gt;points &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;always &lt;/ins&gt;rise for the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;best&lt;/ins&gt;. A brand is consistent in what it produces and in its messaging, it &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;tends to make &lt;/ins&gt;you feel &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;very good &lt;/ins&gt;in some way, promotes loyalty, makes you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;wish &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;buy &lt;/ins&gt;its products/services by &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;building &lt;/ins&gt;an emotional link, listens to feedback and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;changes &lt;/ins&gt;with the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;instances&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;So how does Gaga stand up as a brand? Let's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;look &lt;/del&gt;at &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;some regions &lt;/del&gt;where all brands &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;reside on a daily basis&lt;/del&gt;:&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;So how does Gaga stand up as a brand? Let's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;appear &lt;/ins&gt;at &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;a handful of locations exactly &lt;/ins&gt;where all brands &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;live every day&lt;/ins&gt;:&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Emotional Link: If there's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;one particular issue &lt;/del&gt;you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;may &lt;/del&gt;say about Gaga, she creates an emotional link and it tends to either be die-hard loyalty or total revulsion. There is not &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;a great deal &lt;/del&gt;in &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;among&lt;/del&gt;. At this point loyalty is far ahead of revulsion as she storms the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;planet &lt;/del&gt;with concerts, music videos, guest appearances &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;as well as &lt;/del&gt;a new CD released late &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;last &lt;/del&gt;month. &amp;quot;Born This Way&amp;quot; debuted atop Billboard's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Top rated &lt;/del&gt;200, sold more than 1 million copies in its first week and tops the charts in &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;ten &lt;/del&gt;other &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;nations&lt;/del&gt;. Her concerts sell out (210 of them &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;about &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;world &lt;/del&gt;on her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;current &lt;/del&gt;&amp;quot; [http://www.legalsoundz.com Monster Ball Tour] &amp;quot;) and are &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;stated &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;have &lt;/del&gt;grossed more than $150 million so far. Do you think she's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;developed &lt;/del&gt;an emotional link with her brand?&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Emotional Link: If there's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;a single thing &lt;/ins&gt;you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;can &lt;/ins&gt;say about Gaga, she creates an emotional link and it tends to either be die-hard loyalty or total revulsion. There is not &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;considerably in &lt;/ins&gt;in &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;between&lt;/ins&gt;. At this point loyalty is far ahead of revulsion as she storms the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;globe &lt;/ins&gt;with concerts, music videos, guest appearances &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;and also &lt;/ins&gt;a new CD released late &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;final &lt;/ins&gt;month. &amp;quot;Born This Way&amp;quot; debuted atop Billboard's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Best &lt;/ins&gt;200, sold more than 1 million copies in its &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;very &lt;/ins&gt;first week and tops the charts in &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;10 &lt;/ins&gt;other &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;countries&lt;/ins&gt;. Her concerts sell out (210 of them &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;around &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;planet &lt;/ins&gt;on her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;existing &lt;/ins&gt;&amp;quot; [http://www.legalsoundz.com Monster Ball Tour] &amp;quot;) and are &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;said &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;possess &lt;/ins&gt;grossed more than $150 million so far. Do you think she's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;created &lt;/ins&gt;an emotional link with her brand?&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Engaging with Customers/Fans: Lady Gaga has 37 million Facebook fans, close to 11 million Twitter followers and most of her videos on YouTube have 50 million plus hits. She engages with fans on social media and has even fondly named them her &amp;quot; [http://www.legalsoundz.com little monsters] .&amp;quot; She &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;on a regular basis &lt;/del&gt;thanks her fans for their help and keeps them up-to-date on upcoming appearances, events and concerts. She knows &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;how &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;keep &lt;/del&gt;her tiny monsters coming back for &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;extra &lt;/del&gt;as a recent tweet from a fan shows, &amp;quot;I &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;love &lt;/del&gt;you so &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;much &lt;/del&gt;Gaga, you make me so &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;absolutely free&lt;/del&gt;!! Thank you so significantly, I'll &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;adore &lt;/del&gt;you forever.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Engaging with Customers/Fans: Lady Gaga has 37 million Facebook fans, close to 11 million Twitter followers and most of her videos on YouTube have 50 million plus hits. She engages with fans on social media and has even fondly named them her &amp;quot; [http://www.legalsoundz.com little monsters] .&amp;quot; She &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;consistently &lt;/ins&gt;thanks her fans for their help and keeps them up-to-date on upcoming appearances, events and concerts. She knows &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;ways &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;retain &lt;/ins&gt;her tiny monsters coming back for &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;a lot more &lt;/ins&gt;as a recent tweet from a fan shows, &amp;quot;I &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;enjoy &lt;/ins&gt;you so &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;significantly &lt;/ins&gt;Gaga, you make me so &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;no cost&lt;/ins&gt;!! Thank you so significantly, I'll &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;like &lt;/ins&gt;you forever.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Controversy: That &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;is &lt;/del&gt;her middle name, or it should be. From her outrageous outfits to her suggestive song lyrics and music videos Gaga keeps &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;folks &lt;/del&gt;speaking, good and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;poor&lt;/del&gt;. She arrived &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;at &lt;/del&gt;the Grammy awards inside an egg-shaped pod this year (she's won &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;5 &lt;/del&gt;already in her short &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;profession&lt;/del&gt;), she offended mental &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;well being &lt;/del&gt;experts by referring to her critics as retarded and inflames Catholics and Christians alike with songs like &amp;quot;Judas&amp;quot; and dressing like a nun (she grew up Roman Catholic). Controversy is usually very good for &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;a &lt;/del&gt;brand, but &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;an excessive amount of can &lt;/del&gt;also ruin it so it'll be intriguing to see if she can tread that fine line.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Controversy: That&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;'s &lt;/ins&gt;her middle name, or it &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;really &lt;/ins&gt;should be. From her outrageous outfits to her suggestive song lyrics and music videos Gaga keeps &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;people today &lt;/ins&gt;speaking, good and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;bad&lt;/ins&gt;. She arrived &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;in &lt;/ins&gt;the Grammy awards inside an egg-shaped pod this year (she's won &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;five &lt;/ins&gt;already in her short &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;career&lt;/ins&gt;), she offended mental &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;wellness &lt;/ins&gt;experts by referring to her critics as retarded and inflames Catholics and Christians alike with songs like &amp;quot;Judas&amp;quot; and dressing like a nun (she grew up Roman Catholic). Controversy is usually very good for &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;any &lt;/ins&gt;brand, but &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;too much may &lt;/ins&gt;also ruin it so it'll be intriguing to see if she can tread that fine line.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Philanthropy: The &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;top &lt;/del&gt;brands give back and this can be an area exactly where Gaga puts her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;cash &lt;/del&gt;where her mouth is. She donated over $500,000 to rebuilding efforts in Haiti &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;just after &lt;/del&gt;the devastating earthquakes there &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;final &lt;/del&gt;year, has been &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;promoting &lt;/del&gt;a bracelet she &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;designed &lt;/del&gt;to help Japan soon after their tragedy ($250,000 donated so far), she supports HIV/AIDS education and awareness and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;several &lt;/del&gt;other organizations about which she is passionate. Brands that only take eventually go away and Gaga has shown herself so far to become a brand &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;that &lt;/del&gt;is &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;certainly &lt;/del&gt;prepared to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;give &lt;/del&gt;back.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Philanthropy: The &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;most beneficial &lt;/ins&gt;brands give back and this can be an area exactly where Gaga puts her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;dollars exactly &lt;/ins&gt;where her mouth is. She donated over $500,000 to rebuilding efforts in Haiti &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;following &lt;/ins&gt;the devastating earthquakes there &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;last &lt;/ins&gt;year, has been &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;selling &lt;/ins&gt;a bracelet she &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;developed &lt;/ins&gt;to help Japan soon after their tragedy ($250,000 donated so far), she supports HIV/AIDS education and awareness and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;various &lt;/ins&gt;other organizations about which she is passionate. Brands that only take eventually go away and Gaga has shown herself so far to become a brand &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;which &lt;/ins&gt;is prepared to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;offer &lt;/ins&gt;back.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Continual Improvement: Gaga &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;started &lt;/del&gt;playing piano at age 4 and had written a ballet by the age of 13. She has an astounding voice, writes considerably of her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;personal &lt;/del&gt;music and creates &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;quite a few &lt;/del&gt;of &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;your &lt;/del&gt;outrageous costumes she wears. The bottom line is the fact that &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;in spite &lt;/del&gt;of all else, she is talented and continually working to improve herself, which &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;is &lt;/del&gt;her brand. I cannot &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;picture &lt;/del&gt;her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;doing &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;things &lt;/del&gt;she does now in 30 years so a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;huge &lt;/del&gt;part of her continued success &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;are &lt;/del&gt;going to be whether or not she can morph and evolve with all the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;instances &lt;/del&gt;and with her age. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Excellent &lt;/del&gt;brands do just that if they &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;wish &lt;/del&gt;to be &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;about &lt;/del&gt;in 30 years.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Continual Improvement: Gaga &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;began &lt;/ins&gt;playing piano at age 4 and had written a ballet by the age of 13. She has an astounding voice, writes considerably of her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;own &lt;/ins&gt;music and creates &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;lots &lt;/ins&gt;of &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;in the &lt;/ins&gt;outrageous costumes she wears. The bottom line is the fact that &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;regardless &lt;/ins&gt;of all else, she is talented and continually working to improve herself, which &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;can be &lt;/ins&gt;her brand. I cannot &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;consider &lt;/ins&gt;her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;carrying out &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;items &lt;/ins&gt;she does now in 30 years so a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;significant a &lt;/ins&gt;part of her continued success &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;is &lt;/ins&gt;going to be whether or not she can morph and evolve with all the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;times &lt;/ins&gt;and with her age. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Good &lt;/ins&gt;brands do just that if they &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;want &lt;/ins&gt;to be &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;around &lt;/ins&gt;in 30 years.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;No matter whether &lt;/del&gt;you like her or hate her, she has &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;made &lt;/del&gt;one thing &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;wonderful inside &lt;/del&gt;a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;very short quantity &lt;/del&gt;of time. Can your brand, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;individual &lt;/del&gt;or otherwise, say &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;exactly &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;same &lt;/del&gt;thing?&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Whether &lt;/ins&gt;you like her or hate her, she has &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;created &lt;/ins&gt;one thing &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;astounding within &lt;/ins&gt;a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;pretty brief amount &lt;/ins&gt;of time. Can your brand, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;personal &lt;/ins&gt;or otherwise, say the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;identical &lt;/ins&gt;thing?&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;A quote from Gaga sums it all up that brands &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;both large &lt;/del&gt;and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;modest would &lt;/del&gt;be wise to heed, &amp;quot;You &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;have &lt;/del&gt;to be &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;exclusive&lt;/del&gt;, and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;unique&lt;/del&gt;, and shine &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;within &lt;/del&gt;your personal way.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;A quote from Gaga sums it all up that brands &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;each massive &lt;/ins&gt;and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;little will &lt;/ins&gt;be wise to heed, &amp;quot;You &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;need &lt;/ins&gt;to be &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;one of a kind&lt;/ins&gt;, and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;distinctive&lt;/ins&gt;, and shine &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;inside &lt;/ins&gt;your personal way.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[http://www.legalsoundz.com&amp;nbsp; &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;active&lt;/del&gt;]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[http://www.legalsoundz.com&amp;nbsp; &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;internet&lt;/ins&gt;]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;!-- diff generator: internal 2026-05-09 08:33:47 --&gt;
&lt;/table&gt;</summary>
		<author><name>ArnulfosundmemefcWilmes</name></author>	</entry>

	<entry>
		<id>https://pm.haifa.ac.il/index.php?title=Lady_Gaga_As_a_Brand&amp;diff=73734&amp;oldid=prev</id>
		<title>VioletaxenozjznihHonig at 22:09, 9 July 2012</title>
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				<updated>2012-07-09T22:09:14Z</updated>
		
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 22:09, 9 July 2012&lt;/td&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Let's face it, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;folks &lt;/del&gt;either &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;love &lt;/del&gt; [http://www.legalsoundz.com Lady Gaga]&amp;nbsp; or they can not stand her. I&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;'m &lt;/del&gt;likely &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;someplace inside &lt;/del&gt;the middle &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;nevertheless &lt;/del&gt;lately I've been struck by what this 25 year-old has accomplished in terms of branding.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Let's face it, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;men and women &lt;/ins&gt;either &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;really like &lt;/ins&gt; [http://www.legalsoundz.com Lady Gaga]&amp;nbsp; or they can not stand her. I &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;am &lt;/ins&gt;likely &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;somewhere within &lt;/ins&gt;the middle &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;on the other hand &lt;/ins&gt;lately I've been struck by what this 25 year-old has accomplished in terms of branding.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;What &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;tends to make &lt;/del&gt;a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;great &lt;/del&gt;brand? There are as a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;lot of &lt;/del&gt;opinions about this as you&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;'ll &lt;/del&gt;find grains of sand on the beach, but &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;several &lt;/del&gt;points &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;generally &lt;/del&gt;rise for the leading. A brand is &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;constant &lt;/del&gt;in what it produces and in its messaging, it makes you feel &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;good &lt;/del&gt;in some way, promotes loyalty, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;tends to make &lt;/del&gt;you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;want &lt;/del&gt;to purchase its products/services by &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;developing &lt;/del&gt;an emotional link, listens to feedback and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;changes &lt;/del&gt;with &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;all &lt;/del&gt;the occasions.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;What &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;makes &lt;/ins&gt;a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;fantastic &lt;/ins&gt;brand? There are &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;actually &lt;/ins&gt;as &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;quite &lt;/ins&gt;a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;few &lt;/ins&gt;opinions about this as you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;will &lt;/ins&gt;find grains of sand on the beach, but &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;a few &lt;/ins&gt;points &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;normally &lt;/ins&gt;rise for the leading. A brand is &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;consistent &lt;/ins&gt;in what it produces and in its messaging, it makes you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;really &lt;/ins&gt;feel &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;excellent &lt;/ins&gt;in some way, promotes loyalty, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;makes &lt;/ins&gt;you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;desire &lt;/ins&gt;to purchase its products/services by &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;making &lt;/ins&gt;an emotional link, listens to feedback and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;alterations &lt;/ins&gt;with the occasions.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;So how does Gaga stand up as a brand? Let's look at &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;a couple of locations exactly &lt;/del&gt;where all brands reside on a daily basis:&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;So how does Gaga stand up as a brand? Let's look at &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;some regions &lt;/ins&gt;where all brands reside on a daily basis:&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Emotional Link: If there &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;is 1 factor it is possible to &lt;/del&gt;say about Gaga, she creates an emotional link and it tends to either be die-hard loyalty or &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;complete &lt;/del&gt;revulsion. There&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;'s &lt;/del&gt;not a great deal in &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;in between&lt;/del&gt;. At this point loyalty is far ahead of revulsion as she storms the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;globe &lt;/del&gt;with concerts, music videos, guest appearances &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;along with &lt;/del&gt;a new CD released late &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;final &lt;/del&gt;month. &amp;quot;Born This Way&amp;quot; debuted atop Billboard's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Leading &lt;/del&gt;200, sold more than 1 million copies in its &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;initial &lt;/del&gt;week and tops the charts in &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;10 &lt;/del&gt;other &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;countries&lt;/del&gt;. Her concerts sell out (210 of them about the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;planet &lt;/del&gt;on her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;existing &lt;/del&gt;&amp;quot; [http://www.legalsoundz.com Monster Ball Tour] &amp;quot;) and are &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;mentioned &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;possess &lt;/del&gt;grossed more than $150 million so far. Do you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;consider &lt;/del&gt;she's &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;produced &lt;/del&gt;an emotional link with her brand?&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Emotional Link: If there&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;'s one particular issue you may &lt;/ins&gt;say about Gaga, she creates an emotional link and it tends to either be die-hard loyalty or &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;total &lt;/ins&gt;revulsion. There &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;is &lt;/ins&gt;not a great deal in &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;among&lt;/ins&gt;. At this point loyalty is far ahead of revulsion as she storms the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;planet &lt;/ins&gt;with concerts, music videos, guest appearances &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;as well as &lt;/ins&gt;a new CD released late &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;last &lt;/ins&gt;month. &amp;quot;Born This Way&amp;quot; debuted atop Billboard's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Top rated &lt;/ins&gt;200, sold more than 1 million copies in its &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;first &lt;/ins&gt;week and tops the charts in &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;ten &lt;/ins&gt;other &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;nations&lt;/ins&gt;. Her concerts sell out (210 of them about the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;world &lt;/ins&gt;on her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;current &lt;/ins&gt;&amp;quot; [http://www.legalsoundz.com Monster Ball Tour] &amp;quot;) and are &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;stated &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;have &lt;/ins&gt;grossed more than $150 million so far. Do you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;think &lt;/ins&gt;she's &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;developed &lt;/ins&gt;an emotional link with her brand?&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Engaging with Customers/Fans: Lady Gaga has 37 million Facebook fans, close to 11 million Twitter followers and most of her videos on YouTube have 50 million plus hits. She engages with fans on social media and has even fondly named them her &amp;quot; [http://www.legalsoundz.com little monsters] .&amp;quot; She on a regular basis thanks her fans for their &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;assistance &lt;/del&gt;and keeps them up-to-date on upcoming appearances, events and concerts. She knows &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;tips on &lt;/del&gt;how to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;retain &lt;/del&gt;her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;small &lt;/del&gt;monsters coming back for &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;additional &lt;/del&gt;as a recent tweet from a fan shows, &amp;quot;I love you so &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;a great deal &lt;/del&gt;Gaga, you make me so free &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;of charge&lt;/del&gt;!! Thank you so significantly, I'll &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;enjoy &lt;/del&gt;you forever.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Engaging with Customers/Fans: Lady Gaga has 37 million Facebook fans, close to 11 million Twitter followers and most of her videos on YouTube have 50 million plus hits. She engages with fans on social media and has even fondly named them her &amp;quot; [http://www.legalsoundz.com little monsters] .&amp;quot; She on a regular basis thanks her fans for their &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;help &lt;/ins&gt;and keeps them up-to-date on upcoming appearances, events and concerts. She knows how to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;keep &lt;/ins&gt;her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;tiny &lt;/ins&gt;monsters coming back for &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;extra &lt;/ins&gt;as a recent tweet from a fan shows, &amp;quot;I love you so &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;much &lt;/ins&gt;Gaga, you make me so &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;absolutely &lt;/ins&gt;free!! Thank you so significantly, I'll &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;adore &lt;/ins&gt;you forever.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Controversy: That is her middle name, or it &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;need to &lt;/del&gt;be. From her outrageous outfits to her suggestive song lyrics and music videos Gaga keeps &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;individuals &lt;/del&gt;speaking, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;very &lt;/del&gt;good and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;negative&lt;/del&gt;. She arrived &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;in &lt;/del&gt;the Grammy awards inside an egg-shaped pod this year (she's won 5 already in her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;brief career&lt;/del&gt;), she offended mental &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;health professionals &lt;/del&gt;by referring to her critics as retarded and inflames Catholics and Christians alike with songs like &amp;quot;Judas&amp;quot; and dressing like a nun (she grew up Roman Catholic). Controversy &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;might be excellent &lt;/del&gt;for &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;any &lt;/del&gt;brand, but an excessive amount of &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;may &lt;/del&gt;also ruin it so it &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;will &lt;/del&gt;be intriguing to see if she can tread that fine line.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Controversy: That is her middle name, or it &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;should &lt;/ins&gt;be. From her outrageous outfits to her suggestive song lyrics and music videos Gaga keeps &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;folks &lt;/ins&gt;speaking, good and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;poor&lt;/ins&gt;. She arrived &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;at &lt;/ins&gt;the Grammy awards inside an egg-shaped pod this year (she's won 5 already in her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;short profession&lt;/ins&gt;), she offended mental &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;well being experts &lt;/ins&gt;by referring to her critics as retarded and inflames Catholics and Christians alike with songs like &amp;quot;Judas&amp;quot; and dressing like a nun (she grew up Roman Catholic). Controversy &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;is usually very good &lt;/ins&gt;for &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;a &lt;/ins&gt;brand, but an excessive amount of &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;can &lt;/ins&gt;also ruin it so it&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;'ll &lt;/ins&gt;be intriguing to see if she can tread that fine line.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Philanthropy: The &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;most effective &lt;/del&gt;brands give back and this &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;really is &lt;/del&gt;an &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;location &lt;/del&gt;where Gaga puts her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;income exactly &lt;/del&gt;where her mouth is. She donated &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;more than &lt;/del&gt;$500,000 to rebuilding efforts in Haiti &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;right &lt;/del&gt;after the devastating earthquakes there &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;last &lt;/del&gt;year, has been promoting a bracelet she &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;developed &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;support &lt;/del&gt;Japan &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;just &lt;/del&gt;after their tragedy ($250,000 donated so far), she supports HIV/AIDS education and awareness and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;quite a few &lt;/del&gt;other organizations about which she is passionate. Brands that only take eventually go away and Gaga has shown herself so far to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;be &lt;/del&gt;a brand that&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;'s willing &lt;/del&gt;to give back.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Philanthropy: The &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;top &lt;/ins&gt;brands give back and this &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;can be &lt;/ins&gt;an &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;area exactly &lt;/ins&gt;where Gaga puts her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;cash &lt;/ins&gt;where her mouth is. She donated &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;over &lt;/ins&gt;$500,000 to rebuilding efforts in Haiti &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;just &lt;/ins&gt;after the devastating earthquakes there &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;final &lt;/ins&gt;year, has been promoting a bracelet she &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;designed &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;help &lt;/ins&gt;Japan &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;soon &lt;/ins&gt;after their tragedy ($250,000 donated so far), she supports HIV/AIDS education and awareness and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;several &lt;/ins&gt;other organizations about which she is passionate. Brands that only take eventually go away and Gaga has shown herself so far to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;become &lt;/ins&gt;a brand that &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;is certainly prepared &lt;/ins&gt;to give back.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Continual Improvement: Gaga &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;began &lt;/del&gt;playing piano at age 4 and had written a ballet by the age of 13. She has an &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;remarkable &lt;/del&gt;voice, writes &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;significantly &lt;/del&gt;of her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;own &lt;/del&gt;music and creates quite a few &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;on the &lt;/del&gt;outrageous costumes she wears. The bottom line is the fact that &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;despite &lt;/del&gt;all else, she is talented and continually working to improve herself, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;that &lt;/del&gt;is her brand. I &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;can't think about &lt;/del&gt;her &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;performing &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;issues &lt;/del&gt;she does now in 30 years so a &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;large a &lt;/del&gt;part of her continued &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;good results &lt;/del&gt;are going to be &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;no matter &lt;/del&gt;whether she can morph and evolve &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;using &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;times &lt;/del&gt;and with her age. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Great &lt;/del&gt;brands do just that if they &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;choose &lt;/del&gt;to be &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;around &lt;/del&gt;in 30 years.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Continual Improvement: Gaga &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;started &lt;/ins&gt;playing piano at age 4 and had written a ballet by the age of 13. She has an &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;astounding &lt;/ins&gt;voice, writes &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;considerably &lt;/ins&gt;of her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;personal &lt;/ins&gt;music and creates quite a few &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;of your &lt;/ins&gt;outrageous costumes she wears. The bottom line is the fact that &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;in spite of &lt;/ins&gt;all else, she is talented and continually working to improve herself, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;which &lt;/ins&gt;is her brand. I &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;cannot picture &lt;/ins&gt;her &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;doing &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;things &lt;/ins&gt;she does now in 30 years so a &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;huge &lt;/ins&gt;part of her continued &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;success &lt;/ins&gt;are going to be whether &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;or not &lt;/ins&gt;she can morph and evolve &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;with all &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;instances &lt;/ins&gt;and with her age. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Excellent &lt;/ins&gt;brands do just that if they &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;wish &lt;/ins&gt;to be &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;about &lt;/ins&gt;in 30 years.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;No matter &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;if &lt;/del&gt;you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;adore &lt;/del&gt;her or hate her, she has &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;designed something &lt;/del&gt;wonderful inside a very &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;brief &lt;/del&gt;quantity of time. Can your brand, individual or otherwise, say the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;identical &lt;/del&gt;thing?&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;No matter &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;whether &lt;/ins&gt;you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;like &lt;/ins&gt;her or hate her, she has &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;made one thing &lt;/ins&gt;wonderful inside a very &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;short &lt;/ins&gt;quantity of time. Can your brand, individual or otherwise, say &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;exactly &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;same &lt;/ins&gt;thing?&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;A quote from Gaga sums it all up that brands both large and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;smaller will &lt;/del&gt;be wise to heed, &amp;quot;You have to be &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;exceptional&lt;/del&gt;, and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;distinctive&lt;/del&gt;, and shine &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;in &lt;/del&gt;your personal way.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;A quote from Gaga sums it all up that brands both large and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;modest would &lt;/ins&gt;be wise to heed, &amp;quot;You have to be &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;exclusive&lt;/ins&gt;, and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;unique&lt;/ins&gt;, and shine &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;within &lt;/ins&gt;your personal way.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;-&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[http://www.legalsoundz.com&amp;nbsp; &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;u rl&lt;/del&gt;]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[http://www.legalsoundz.com&amp;nbsp; &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;active&lt;/ins&gt;]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;!-- diff generator: internal 2026-05-09 08:33:47 --&gt;
&lt;/table&gt;</summary>
		<author><name>VioletaxenozjznihHonig</name></author>	</entry>

	<entry>
		<id>https://pm.haifa.ac.il/index.php?title=Lady_Gaga_As_a_Brand&amp;diff=73731&amp;oldid=prev</id>
		<title>DeannadcymnhanhfGigler:&amp;#32;Created page with 'Let's face it, folks either love  [http://www.legalsoundz.com Lady Gaga]  or they can not stand her. I'm likely someplace inside the middle nevertheless lately I've been struck b…'</title>
		<link rel="alternate" type="text/html" href="https://pm.haifa.ac.il/index.php?title=Lady_Gaga_As_a_Brand&amp;diff=73731&amp;oldid=prev"/>
				<updated>2012-07-09T21:57:43Z</updated>
		
		<summary type="html">&lt;p&gt;Created page with &amp;#39;Let&amp;#39;s face it, folks either love  [http://www.legalsoundz.com Lady Gaga]  or they can not stand her. I&amp;#39;m likely someplace inside the middle nevertheless lately I&amp;#39;ve been struck b…&amp;#39;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;Let's face it, folks either love  [http://www.legalsoundz.com Lady Gaga]  or they can not stand her. I'm likely someplace inside the middle nevertheless lately I've been struck by what this 25 year-old has accomplished in terms of branding.&lt;br /&gt;
&lt;br /&gt;
What tends to make a great brand? There are as a lot of opinions about this as you'll find grains of sand on the beach, but several points generally rise for the leading. A brand is constant in what it produces and in its messaging, it makes you feel good in some way, promotes loyalty, tends to make you want to purchase its products/services by developing an emotional link, listens to feedback and changes with all the occasions.&lt;br /&gt;
&lt;br /&gt;
So how does Gaga stand up as a brand? Let's look at a couple of locations exactly where all brands reside on a daily basis:&lt;br /&gt;
&lt;br /&gt;
Emotional Link: If there is 1 factor it is possible to say about Gaga, she creates an emotional link and it tends to either be die-hard loyalty or complete revulsion. There's not a great deal in in between. At this point loyalty is far ahead of revulsion as she storms the globe with concerts, music videos, guest appearances along with a new CD released late final month. &amp;quot;Born This Way&amp;quot; debuted atop Billboard's Leading 200, sold more than 1 million copies in its initial week and tops the charts in 10 other countries. Her concerts sell out (210 of them about the planet on her existing &amp;quot; [http://www.legalsoundz.com Monster Ball Tour] &amp;quot;) and are mentioned to possess grossed more than $150 million so far. Do you consider she's produced an emotional link with her brand?&lt;br /&gt;
&lt;br /&gt;
Engaging with Customers/Fans: Lady Gaga has 37 million Facebook fans, close to 11 million Twitter followers and most of her videos on YouTube have 50 million plus hits. She engages with fans on social media and has even fondly named them her &amp;quot; [http://www.legalsoundz.com little monsters] .&amp;quot; She on a regular basis thanks her fans for their assistance and keeps them up-to-date on upcoming appearances, events and concerts. She knows tips on how to retain her small monsters coming back for additional as a recent tweet from a fan shows, &amp;quot;I love you so a great deal Gaga, you make me so free of charge!! Thank you so significantly, I'll enjoy you forever.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Controversy: That is her middle name, or it need to be. From her outrageous outfits to her suggestive song lyrics and music videos Gaga keeps individuals speaking, very good and negative. She arrived in the Grammy awards inside an egg-shaped pod this year (she's won 5 already in her brief career), she offended mental health professionals by referring to her critics as retarded and inflames Catholics and Christians alike with songs like &amp;quot;Judas&amp;quot; and dressing like a nun (she grew up Roman Catholic). Controversy might be excellent for any brand, but an excessive amount of may also ruin it so it will be intriguing to see if she can tread that fine line.&lt;br /&gt;
&lt;br /&gt;
Philanthropy: The most effective brands give back and this really is an location where Gaga puts her income exactly where her mouth is. She donated more than $500,000 to rebuilding efforts in Haiti right after the devastating earthquakes there last year, has been promoting a bracelet she developed to support Japan just after their tragedy ($250,000 donated so far), she supports HIV/AIDS education and awareness and quite a few other organizations about which she is passionate. Brands that only take eventually go away and Gaga has shown herself so far to be a brand that's willing to give back.&lt;br /&gt;
&lt;br /&gt;
Continual Improvement: Gaga began playing piano at age 4 and had written a ballet by the age of 13. She has an remarkable voice, writes significantly of her own music and creates quite a few on the outrageous costumes she wears. The bottom line is the fact that despite all else, she is talented and continually working to improve herself, that is her brand. I can't think about her performing the issues she does now in 30 years so a large a part of her continued good results are going to be no matter whether she can morph and evolve using the times and with her age. Great brands do just that if they choose to be around in 30 years.&lt;br /&gt;
&lt;br /&gt;
No matter if you adore her or hate her, she has designed something wonderful inside a very brief quantity of time. Can your brand, individual or otherwise, say the identical thing?&lt;br /&gt;
&lt;br /&gt;
A quote from Gaga sums it all up that brands both large and smaller will be wise to heed, &amp;quot;You have to be exceptional, and distinctive, and shine in your personal way.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
[http://www.legalsoundz.com  u rl]&lt;/div&gt;</summary>
		<author><name>DeannadcymnhanhfGigler</name></author>	</entry>

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